Don't Just Stock a Product, Stock a Sure Thing
Forget guesswork. We’re about verifiable results that de-risk your decision. Here’s the proof that UmamiPapi isn’t just another product, it’s a genuine phenomenon.
VETTED BY COLES, NATIONALLY
Getting into Coles isn't easy. It means we've passed the toughest quality and safety audits in the country and have the sales velocity to back it up. We're also ranged in IGAs across Australia and trusted by international partners like Spinneys (UAE) and Aeon (Malaysia). You're not stocking a maybe, you're stocking a product with global demand.
BACKED BY WORLD-CLASS CHEFS
When chefs like Gordon Ramsay give their nod of approval, you know it's not just hype. This is the kind of culinary credibility that sets your shelves apart from the competition and justifies a premium product your customers will actively hunt down.
700+ SUCCESSFUL AUSSIE STOCKISTS
You're not taking a blind risk, you're joining an established network. Over 700 Aussie retailers are already moving more stock and growing their revenue by making the smart choice.
HOW TO BECOME AN UMAMIPAPI CHILLI OIL SUPPLIER
Getting our chilli oil into your kitchen is two simple steps.
STEP 1: GET IN TOUCH
You’re not taking a punt on some unknown brand. You're stocking a national bestseller. We look for the right partners to work with. Let us know who you are and where you're based.
STEP 2: THE SETUP
If it looks like a good fit, we'll get you set up. No corporate hoops to jump through. Just a straightforward process to get you onboarded and ready to place your first order.
STEP 3: GET STOCKED
Your order is dispatched from our Melbourne base. We get it on a truck and on its way. Simple as that.
Ruining Bland Food Since 2020
THE UMAMIPAPI CHILLI OILS
Most foodservice suppliers are boring and inflexible. We're not. Here’s the clear difference.
The OG Crunchy Chilli Oil
Our bestseller with a high repeat purchase rate. The OG is a reliable, high-volume mover that serves as a perfect entry point for new customers to the brand.
✔ The original cult favourite
✔ Vegan & Gluten-Free
✔ 225g & 750g Jumbo sizes
The XSpicy Chilli Oil
For customers seeking more heat, this one captures an additional market segment. The same signature crunch and deep umami flavour ensure it meets the high standard customers expect.
✔ For the heat-seekers
✔ Vegan & Gluten-Free
✔ 225g & 750g Jumbo sizes
THE RIGHT FIT FOR YOUR SHELVES
We're allergic to boring. We partner with businesses that know a dead shelf is a profit killer. We’re the right fit for:
- Boutique grocers needing a cult favourite hero.
- National chains wanting to electrify the condiment aisle.
- Cafes & venues adding a solid retail winner.
- Gourmet hampers looking for a dose of attitude.
A TRUE PARTNERSHIP
WE’RE YOUR PARTNER IN HYPE
Most condiment brands just drop a box and disappear. We’re your actual partner in sales, acting as your marketing engine and hype team so our jars never get a chance to gather dust on your shelves.
THE COMMON WHOLESALE PROBLEMS WE FIX DAILY
✅ The UmamiPapi Way
A loud, memorable brand with a cult following that drives new customers into your store.
A flavour experience that creates obsessed, repeat customers for life.
A true partnership model focused on making sure you sell out, again and again.
❌ The Traditional Condiment Model
Forgettable, faceless brands that get lost on the shelf and only sell on discount.
One-dimensional heat that gets lost in a sea of generic, look-alike hot sauces.
A transactional supplier relationship. They only care about the first invoice.
YOUR QUESTIONS, ANSWERED
Short answer: The more you buy, the better the price. Fill out the form and our team will flick you the full price list. It's simple, clear, and has no hidden crap, so you can figure out your margins in two seconds.
Yep. But we’re not d*cks about it. We started small from a garage in lockdown, so we get the hustle. We'll work with you to find a number that makes sense for your business.
You’re covered. Our entire core chilli oil range is 100% vegan and gluten-free.
A quick heads-up: While our chilli oils are vegan, some other products in the UmamiPapi family (like our Chilli Egg Mayo and Hot Honey) are not but they are gluten-free. Always check the ingredients and allergen info on the specific product page to make sure it’s right for you.
We're also proud to use MSG for that incredible, savoury umami flavour that our customers rave about.
Every product is made right here in Australia. We’re a proud Aussie brand, born during the 2020 lockdowns in Melbourne. Everything is made with care at our local facility, allowing us to maintain the premium, small-batch quality our customers expect and deserve.
Fill out the enquiry form. Our team will hit you back. You'll either deal with us directly or we'll link you up with your state's distributor. Either way, you get a direct line to a real human who can help.
